Welcome to contact us
[email protected] +86 13658400257
English
3
3
3
3

ROX – Rugged Intelligence with Elegant Presence

ROX is a premium SUV brand by BAW, offering smart, spacious, and export-ready vehicles designed for rugged conditions and international markets. The ROX 01 features a 6-seat layout, robust chassis, refined interior, and modern tech—available in CBU and RHD formats for Africa, the Middle East, and beyond.

Brand
ROX
Manufacturer
BAW
Type
EREV(Hybrid)
Supply
CBU/SKD
Authourization
Available
Model
01

Description

🚘 ROX – Rugged Intelligence with Elegant Presence

ROX, developed by BAW (Beijing Automobile Works), redefines what a modern SUV should be: intelligent, powerful, spacious, and ready for global deployment. Equipped with BAW’s proprietary EVER extended-range system, ROX blends the reliability of traditional engineering with the flexibility of electric driving — making it ideal for markets that demand both innovation and durability.



🌟 1. Distinctive Design with Purpose

ROX vehicles are instantly recognizable thanks to their bold, futuristic styling and executive-class proportions:

  • Wide stance and elevated ground clearance for commanding road presence

  • Unique LED light signatures, dynamic DRLs, and bold front grille

  • Clean body lines with floating roof design and hidden door handles

  • Sculpted rear tailgate with wrap-around lighting

  • Premium paint finishes with contrast options for custom identity

Built to lead, designed to impress.



⚙️ 2. EVER Extended-Range System

The EVER platform empowers ROX with smooth electric driving and no range anxiety. It intelligently balances EV performance with the practicality of a gasoline generator, making it ideal for long-distance use and infrastructure-challenged markets.

Key Performance Highlights:

  • Pure EV range: 200+ km (CLTC)

  • Total combined range: Over 1,100 km

  • Extended-range powertrain: Electric drive with efficient onboard generator

  • Regenerative braking and intelligent energy management

  • Ideal for urban, intercity, and high-load use

Clean when possible, practical when needed — no charging anxiety.



🧩 3. Model Highlight – ROX 01

A flagship 6-seat SUV crafted for premium comfort and global utility.

Core Specs:

  • Seating: 2+2+2 captain chair layout

  • Length: 5,050 mm | Wheelbase: 3,010 mm

  • Interior: Multi-screen cockpit with ambient lighting

  • Comfort: Independent rear A/C, panoramic sunroof, large trunk space

  • Drive Modes: Eco / Sport / Snow / Mountain

Use Cases:

  • Executive transport

  • Luxury ride-hailing

  • High-comfort family vehicle

  • Public procurement & institutional fleet



💡 4. Smart Features Inside

ROX 01 is designed around the driver and passengers, offering intuitive technology and premium comfort:

  • 12.3-inch digital instrument cluster + central infotainment screen

  • Voice control, Bluetooth, navigation, and smart connectivity

  • Remote start, mobile app integration, keyless entry

  • Safety suite: rearview camera, hill-start assist, tire pressure monitoring

  • Optional 360° view system and intelligent driving assistance

A digital cabin with analog toughness.



🌍 5. Global Export Ready

ROX is built from the ground up with international markets in mind:

  • ✅ CBU ready with all export documentation

  • ✅ Available in Left-hand & Right-hand drive

  • ✅ GCC thermal system & dustproofing

  • ✅ African suspension tuning & high ground clearance

  • ✅ ASEAN / LATAM compliance support

  • ✅ Localized infotainment language and interface



✅ Why Choose ROX with Starlight Motors

  • Direct sourcing from BAW factory or ROX office 

  • Proven experience in fleet, government, and retail programs

  • Flexible MOQ, fast delivery, and custom branding support

  • Technical training, parts supply, and after-sales service programs

  • Ideal for Middle EastAfricaSoutheast AsiaLatin America



📩 Contact us today for specifications, brochures, and global distribution partnerships.
ROX — Engineered for Tomorrow’s Roads. Delivered Today.

Faq

What makes Starlight Motors different from other automotive solution providers?

Starlight Motors stands out through a unique combination of industry expertise, factory access, and project execution capability that few competitors can match. We don’t just export vehicles—we deliver end-to-end solutions that build lasting business for our partners. 💡 Here’s what sets us apart: 🔗 1. Direct OEM Access We work directly with top Chinese automakers and tier-1 suppliers, offering factory pricing, priority production, and engineering back-end support. No middlemen, no guesswork—only verified, reliable sources. 🌍 2. Global Project Experience With over 20 years of international trade experience, we’ve supported CBU and KD projects across 40+ countries, including Middle East fleets, African spare parts networks, and Latin American CKD assembly programs. 🛠 3. Full-Service Offering Unlike many exporters, we go beyond shipping: Vehicle + KD kit supply Tooling, SOPs, technician training OEM & aftermarket parts sourcing Homologation, documentation & customs support After-sales service setup Everything is covered under one roof. ⚙️ 4. Customization & Flexibility We tailor configurations to your market needs: LHD/RHD, climate packages, local branding Low-MOQ trial orders or bulk supply Dealer support, government tenders, or fleet supply—all welcome 📈 5. Scalable Long-Term Support From your first container to your local assembly plant, we’re with you at every stage. Our team speaks your language—technically and culturally—and helps bridge the gap between China and your market. ✅ Starlight Motors = Reliability + Flexibility + Growth We don’t just ship vehicles—we help you build your business with professional-grade support, strategic insight, and world-class execution. 📩 Let’s talk about how we can grow together.

What automotive solutions does Starlight Motors provide?

Starlight Motors delivers full-spectrum automotive solutions to global clients, covering vehicle supply, KD project support, parts sourcing, and engineering services. Our offerings are designed to meet the diverse needs of importers, distributors, assembly partners, and fleet operators across over 40 countries. 🔧 Our Core Solutions 🚚 1. CBU Vehicle Export Pickup trucks, vans, SUVs, sedans, MPVs Special vehicles: ambulances, dump trucks, mobile clinics LHD & RHD configurations, export-ready for GCC, Euro, LATAM, ASEAN markets 🏭 2. KD/CKD Project Support Turnkey support for assembly operations Kit supply, packaging, SOP documentation, tooling & technician training Suitable for cost-sensitive markets and local manufacturing initiatives 🔩 3. Spare Parts Supply Genuine OEM and aftermarket parts Full-range coverage: engine, chassis, body, electrical, etc. Fast delivery, export packaging, and global logistics coordination 📐 4. Engineering & Localization Services Vehicle and part development support 2D/3D drawing design, reverse engineering, tooling delivery Localization programs for regional compliance and supply chain resilience 🤝 5. After-sales Support & Training PDI standards, warranty documentation, technical manuals On-site or remote training for mechanics, sales staff, and KD assembly teams Whether you're launching a new vehicle brand, setting up a local assembly line, or building a national spare parts network, Starlight Motors is your trusted long-term partner for scalable, compliant, and high-quality automotive solutions. 📩 Get in touch to explore how we can support your business.

Which markets does Starlight Motors serve?

Starlight Motors proudly serves a wide range of global markets, with a strategic focus on emerging and high-demand regions. Our vehicles, KD projects, and spare parts solutions are tailored for the unique conditions, regulations, and customer needs of each region. 🌍 Key Markets We Serve 1. Middle East 🇸🇦 🇦🇪 🇴🇲 🇶🇦 🇧🇭 🇰🇼 Focus: CBU commercial vehicles, RHD adaptations, GCC-compliant systems Applications: Logistics fleets, government procurement, mining support 2. Africa 🇳🇬 🇪🇬 🇿🇦 🇰🇪 🇹🇿 🇬🇭 🇲🇦 Focus: Durable vehicles, after-sales parts, affordable repair solutions Applications: Taxi fleets, rural transport, construction vehicles 3. Latin America & South America 🇲🇽 🇨🇴 🇵🇪 🇨🇱 🇧🇷 🇦🇷 Focus: KD/CKD assembly support, homologation services, cost-effective vehicle sourcing Applications: Local manufacturing partnerships, fleet programs 4. Southeast Asia & South Asia 🇵🇭 🇹🇭 🇻🇳 🇮🇩 🇮🇳 🇧🇩 Focus: Compact and light-duty vehicles, low emission configurations Applications: Small business fleets, regional distributors 5. Eastern Europe & CIS Countries 🇷🇺 🇰🇿 🇺🇿 🇧🇾 🇬🇪 Focus: 4x4 pickups, diesel trucks, RHD/LHD flexibility Applications: Government tender supply, utility vehicles With over 40 export destinations and growing, we tailor our product specs, certifications, and delivery timelines to suit each region’s automotive ecosystem. 📩 Contact us to learn how Starlight Motors can serve your market with CBU, KD, or parts solutions that deliver long-term value.

How does Starlight Motors ensure quality and compliance?

At Starlight Motors, quality and compliance are embedded into every stage of our supply chain—from sourcing to delivery. Here’s how we ensure every vehicle and part meets international standards: 🔍 1. Verified OEM Partnerships We work only with certified manufacturers and tier-1 suppliers that meet ISO/TS16949, IATF, and relevant national standards. Every product comes from a vetted source with strict in-house QC systems. 📄 2. Pre-Shipment Quality Inspection (PSI) Before any goods leave China, we conduct multi-point inspections: For vehicles: VIN verification, PDI (pre-delivery inspection), road test reports, and photo documentation For parts: Batch sampling, packaging checks, and specification verification We also offer third-party inspection services (SGS, BV) if requested by clients. 🛠 3. Regulatory Compliance & Certification We provide full support for homologation and regulatory alignment: GCC, EU (NEDC/WLTP), LATAM, and ASEAN compliance Emissions standards (Euro IV–VI), lighting, crash, and safety system validation Assistance with certification dossiers, RHD adaptation, and local approvals 📦 4. Traceability & Document Control Every shipment includes: Packing list with matching VIN/part numbers Certificate of Origin, MSDS (for batteries/fluids), and Form E where applicable Serial or batch number traceability for warranty & service 👷 5. Ongoing After-Sales Support We don’t just ship and forget. Our team offers: Technical documentation and training Spare parts backup and service manuals Remote or on-site technical support when needed Result: Your vehicle or part arrives not only in top condition—but also ready to be registered, used, and trusted in your market. 📩 Contact our QA team or local representative to learn how we tailor compliance to your country’s regulations.

Can you share examples of successful projects?

Yes — Starlight Motors has successfully delivered a wide range of automotive projects across Asia, Africa, Latin America, and the Middle East, supporting local partners with KD/SKD assembly, localization services, and aftermarket supply chains. Here are some selected examples: 🏭 CKD/SKD Assembly Projects 🇻🇳 Vietnam – Full CKD Light Truck Assembly Project Scope: Technical support, KD kit supply, SOP documentation, equipment delivery Brand: JMC platform Outcome: Smooth launch of localized production with 85% assembly localization within 12 months 🇰🇭 Cambodia – SKD Commercial Vehicle Program Vehicle Type: Pickup and mini truck Services Provided: SKD packaging, batch tooling supply, PDI & warranty documentation Benefit: Enabled local partner to participate in public procurement tenders 🇳🇬 Nigeria – SKD Truck Assembly for Government Use Vehicles: Mid-duty trucks for municipal fleets Support: Component kit supply, operator training, post-sale technical assistance Result: Local value-add for fleet deployment and national branding 🇹🇳 Tunisia – SKD Project for Passenger Vans Products: Right-hand drive van platform Services: KD component export, bilingual manuals, EU homologation pre-support Impact: Entry into North African market under local assembler’s brand 🇮🇷 Iran – KD Cooperation with Local OEM Vehicle Type: Compact SUV Cooperation Scope: Model adaptation, technical drawings, kit supply, localization BOM Value: Jointly enabled localized production under new badge 🇦🇷 Argentina – KD Light Pickup Platform Focus: Cost-competitive pickup models for the LATAM market Contribution: Tooling supply, emission compliance assistance, CKD packaging Outcome: Assembly success despite high tariff environment 🧩 Parts Localization & Technical Support 🌍 Middle East – Localized Spare Parts Program Markets: UAE, Saudi Arabia, Oman Services: 2D/3D drawing design, packaging & labeling localization, heat-resistant component variants Partners: Local workshops, government fleet maintenance, B2B wholesale distributors Result: Reduced lead time by 60%, enhanced brand reliability in extreme climate regions 🚀 What These Projects Show Each of these projects reflects our core strengths: Technical understanding of KD/SKD assembly Global compliance know-how (GCC, LATAM, NEDC, etc.) Strong coordination from factory to field Deep localization capability—from design to delivery Whether you're looking to launch an assembly plant, enter a new market, or build a regional parts business, Starlight Motors has the track record to support you. 📩 Let’s build your success story together.

Related Products