ROX is a new-generation intelligent vehicle brand focused on delivering rugged, multi-functional electric SUVs and MPVs built for both family and professional use. Designed with adventure, durability, and intelligent driving in mind, ROX vehicles are engineered to perform in complex road and off-road conditions.

ROX integrates extended-range EV technology that combines electric drive with onboard fuel generators, enabling long-distance travel without charging anxiety. With a focus on intelligent cockpit systems, spacious interiors, and advanced safety features, ROX offers a well-balanced blend of comfort, performance, and flexibility.

Built for users who demand both city convenience and off-grid capability, ROX is redefining how new energy vehicles serve active lifestyles and emerging global mobility needs.

ROX – Rugged Intelligence with Elegant Presence

ROX is a premium SUV brand by BAW, offering smart, spacious, and export-ready vehicles designed for

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